COME WITH QUESTIONS

• What religious views do people really believe today?
• What are my audience’s greatest needs and concerns?
• How can I understand my donors better?
• What does my audience find of value in their favorite station?
• How can I better connect my donors to my ministry?
• What technological changes should I prepare for?
• How can I better connect with my listeners and viewers?
• Where is giving to Christian broadcast ministries heading?
• What public policy ramifications should I expect from America’s religious landscape?
• How will people’s religious views affect governmental actions?
• How should I best use new media technologies in outreach efforts?

LEAVE WITH ANSWERS

• How to tailor content to reach the unchurched today.
• How to use interactive communication in your ministry.
• How to foster loyalty with your audience.
• How to engage both donors and outsiders amidst today’s realities.
• Where America is heading legislatively and how this impacts your ministry.
• How to effectively use lifestyle research about your donors.
• How to define your programming to focus on your audience.
• How likely ministry donors will be to give that next gift.
• How to structure programming to meet your donors’ needs.
• How to produce programming to effectively reach your intended audience.
• How to inspire donors to give to your ministry.