| MONDAY, JUNE 29 |
| 2:00 p.m. |
Opening Remarks |
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Speaker: Dr. Frank Wright, NRB |
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| 2:15 p.m. |
Panel #1: Current Religious Trends |
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Moderator: Dr. Phil Cooke, Cooke Pictures |
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Panelist: Dr. Arnold Cole, Back to the Bible |
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- The high percentage of young people walking away from their Christian faith will, within a generation, result in the majority of people living in the United States no longer claiming to be Christian or having Christian values.
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Panelist: Dr. Luis Lugo, The Pew Forum on Religion & Public Life |
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- The religiously unaffiliated population has grown demonstrably, despite having one of the lowest retention rates of all “religious” groups.
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Panelist: Ryan Messmore, The Heritage Foundation |
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- Social pressures have relegated religion to a private realm of life while recent trends within many churches have narrowed religion’s focus to spiritual beliefs and psychological health.
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| 3:45 p.m. |
Panel #2: Future Technological Environment |
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Moderator: Dr. Paul Virts, Northwestern Media |
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Panelist: Mark Ramsey, Radio Intelligence US |
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- assessment of the future technological direction of the broadcasting medium
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Panelist: Dr. Harry Sova, Regent University |
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- emerging media technologies, trends in popular culture, and the transition from mass media to the new world of interactive communication
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Panelist: Ron Weber, Trinet Internet Solutions |
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- latest web technologies to grow donations by connecting with constituents in meaningful ways
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| 6:00 p.m. |
Dinner |
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Speaker: Dr. Woodrow Kroll, Back to the Bible |
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| 8:00 p.m. |
Reception |
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Special Guest: Dr. Woodrow Kroll, Back to the Bible |
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Special Guest: David Kinnaman, The Barna Group |
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| TUESDAY, JUNE 30 |
| 8:00 a.m. |
Breakfast |
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Speaker: Dr. Woodrow Kroll, Back to the Bible |
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| 9:15 a.m. |
Developing Audience Loyalty |
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Moderator: Tim McDermott, KSBJ |
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Panelist: Dr. Arnold Cole, Back to the Bible |
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- how to connect your audience to your program and to Scripture
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Panelist: Alan Mason, EMF Broadcasting |
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- your audience’s greatest needs and concerns as well as the tangibles and intangibles they find of value in their favorite station
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Panelist: Mark Ramsey, Radio Intelligence US |
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- a discussion of lifestyle research of donors
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| 10:45 a.m. |
Programming with Donors in Mind |
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Moderator: Dr. Ron Harris, NRB |
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Panelist: Dirk Rinker, Campbell Rinker |
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- where giving to Christian broadcast ministries is heading in the current landscape of donor confidence
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Panelist: Wiley Stinnett, Douglas Shaw & Associates |
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- the importance of research to understand donors better, in order to produce programming and materials that inspire donors to give to the ministry
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Panelist: Chris Wilson, Wilson Research Strategies |
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- what typical donors to Christian broadcast ministries look like to help define programming to focus on your audience
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| 12:15 p.m. |
Keynote Luncheon |
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Speaker: David Kinnaman, The Barna Group |
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| 2:00 p.m. |
American Christianity & Public Policy |
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Moderator: Bob Powers, NRB |
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Panelist: Dr. Luis Lugo, The Pew Forum on Religion & Public Life |
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- Most of the reconsideration of the desirability of religious involvement in politics has occurred among conservatives who now believe that churches and other houses of worship should stay out of politics.
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Panelist: Ryan Messmore, The Heritage Foundation |
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- A comprehensive, robust conception of religion is needed for safeguarding the constitutional freedom of people—not just to believe or profess doctrines, but even to “exercise” faith in public.
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Panelist: Chris Wilson, Wilson Research Strategies |
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- What does the research show that American Christians feel about the Fairness Doctrine, hate crimes legislation, and the Employment Non-Discrimination Act?
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| 3:30 p.m. |
Group Discussions |
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1. Current Religious Trends |
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2. Future Technological Environment |
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3. Developing Audience Loyalty |
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4. Programming with Donors in Mind |
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5. American Christianity & Public Policy |
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| 6:00 p.m. |
Dinner |
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Speaker: Woodrow Kroll, Back to the Bible |
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